The Spanish soccer club Real Madrid will launch a line of lingerie and men.
The boss of Real Madrid has already proved repeatedly that he was the king of merchandising.
After paying 94 million euros for Cristiano Ronaldo or Kaka for 65 million, Florentino Perez has decided to create a line of lingerie with the name of Real Madrid.
This line is for fans and supporters, but not only those of Merengues. The range was launched, the newspaper Marca, beginning in March and include several models with the mark of the club.
The sale will be conducted directly on the shop's site of Real Madrid who have made more than 100 million euros in revenues with the sale of various products of the club.
The boss of Real Madrid has already proved repeatedly that he was the king of merchandising.
After paying 94 million euros for Cristiano Ronaldo or Kaka for 65 million, Florentino Perez has decided to create a line of lingerie with the name of Real Madrid.
This line is for fans and supporters, but not only those of Merengues. The range was launched, the newspaper Marca, beginning in March and include several models with the mark of the club.
The sale will be conducted directly on the shop's site of Real Madrid who have made more than 100 million euros in revenues with the sale of various products of the club.
